The Platform values your privacy. The primary purpose of this Privacy Notice (“Policy”) is to describe our collection, use, and disclosure of information we collect about users of our website, www.theplatform-studio.com (our “Website”), and our mobile App (collectively for purposes of the Policy the “Services”). Our Website is operated by The Platform LLC (“The Platform,” “we,” “us,” or “our”). Also, we briefly describe our practices about our offline collection of information. By visiting the Website, using or downloading the App, or visiting a studio that makes this Policy available to you, you agree that your information will be handled as described in this Policy. Your use of our Website and App or interacting with us offline, and any dispute over privacy, is subject to this Policy and to our Terms & Conditions, including its applicable limitations on damages and the resolution of disputes. The Platform Terms and Conditions are incorporated by reference into this Policy.
THE INFORMATION WE COLLECT ABOUT YOU
We collect information about you directly from you (both online and in studio) and from other sources, as well as automatically through your use of our Website, App, or Services.
Information We Collect Directly From You
We collect information from you when you contact us, register with our Website or App, reserve classes, make a purchase, or otherwise interact with our studio staff, Website or our App. The type of information that we collect varies based on your interaction with us and may include: your name, email address, password, and phone number, date of birth, gender, and, if you make a purchase from us, payment information, purchase history, and shipping address. To create an account and participate in one of our classes, we need emergency contact information for our customers. We also may collect information about your workout preferences, any existing injuries, or limitations. If you provide this information directly to one of our staff members, we may associate this information with your account (e.g., if you sign up for a class while you are in the studio).
You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are solely responsible for such information.
Emergency Contact Information Required
To create an account and participate in classes, we require current emergency contact information including:
• Emergency contact full name.
• Emergency contact phone number.
• Relationship to participant.
• This information must be kept current and accessible during all class participation.
We also may collect information about your workout preferences, any existing injuries, or limitations. If you provide this information directly to one of our staff members, we may associate this information with your account (e.g., if you sign up for a class while you are in the studio).
You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are solely responsible for such information.
Information We Collect from Other Sources
We also collect information from other sources. The following are the categories of sources we collect information from:
• Our customers, who provide the name and phone number of an emergency contact when they create an account with us, and who also may provide us information about their friends, e.g., so that we can invite others to try our classes.
• Social Networks when you engage with our content, reference our Services, or grant us permission to access information from the social networks.
• Partners that offer co-branded services, sell or distribute our products, or engage in joint marketing activities.
• Publicly available sources, including data in the public domain.
• Advertising Partners when you engage with our advertisements and take actions on our site.
Information We Collect Automatically
We automatically collect information about your use of our Website and App through cookies, web beacons, and other technologies.
• Website:
o Domain name.
o Your browser type and operating system.
o Web pages you view; links you click; your IP address.
o The length of time you visit our Website and or use our Services.
o The referring URL or the webpage that led you to our Website.
• App:
o Location information (with permission).
o Calendar access (with permission).
• Automatically Collected In-Studio Information:
o Our studios are monitored 24 hours a day by closed circuit television for loss prevention and safety purposes.
HOW WE USE YOUR INFORMATION
We collect and use information for the following business and commercial purposes described below, and in accordance with the practices described in this Policy:
• To provide our Services to you, respond to inquiries, fulfill orders, and for customer service purposes.
• To tailor content, offer personalization, and customize your Website/App experience.
• For marketing and promotional purposes (newsletters, special offers, promotions).
• To send you push notifications (you may opt-out).
• To understand user access and usage patterns.
• To evaluate, improve, or modify our Website, App, and Services.
• For research and analytics.
• To administer loyalty programs, surveys, and questionnaires.
• To comply with legal obligations.
• For business-related purposes such as mergers, acquisitions, or bankruptcy.
• To protect us and others.
• For other purposes at your direction or with your consent.
We may use de-identified or aggregated data for any purpose permitted by law.
HOW WE SHARE YOUR INFORMATION
We may share your information as follows:
Affiliates
We disclose information to our affiliates for customer support, marketing, and technical operations.
Service Providers
We disclose information to contractors, vendors, and agents who perform services on our behalf, including advertising, communications, and analytics support.
Vendors
We share information for business and commercial purposes with analytics and advertising technology companies.
Partners
We disclose information to partners for co-branded services, joint marketing, and promotions.
Business Transfers
We may transfer information in the event of a merger, acquisition, asset sale, or bankruptcy.
In Response to Legal Process
We may disclose information to comply with the law, court orders, subpoenas, or legal processes.
To Protect Us and Others
We may disclose information when necessary to address illegal activity, fraud, threats to safety, or violations of policies.
With Your Consent or at Your Request
We may disclose information with your consent or to fulfill your direct requests.
OUR USE OF COOKIES AND OTHER TRACKING MECHANISMS
We and our service providers use cookies and tracking technologies to collect information about your Website and App usage.
Cookies
Cookies are identifiers stored on your device to help navigation, speed log-ins, and track activity.
Disabling Cookies
You may disable cookies in your browser settings, but certain features (such as booking) may not function.
Clear GIFs, Pixel Tags, and Other Technologies
We use web beacons and similar tools to track user activity, manage content, measure email engagement, and deliver advertising.
Analytics
We use tools such as Google Analytics to understand usage and improve performance.
SOCIAL MEDIA AND TECHNOLOGIES INTEGRATIONS
We work with advertisers and social media networks (such as Facebook) to deliver targeted ads. These entities use their own tracking technologies governed by their own policies.
Users may opt out via:
• Digital Advertising Alliance Consumer Choice Page
• Network Advertising Initiative Consumer Opt-Out Page
LINKS TO OTHER WEBSITES, PLATFORMS, AND SERVICES
Our Website and App may contain links to third-party sites not governed by this Policy. We are not responsible for their practices.
SECURITY OF MY PERSONAL INFORMATION
We use safeguards to protect information from loss, misuse, and unauthorized access.
You should protect your own account access by using strong passwords and securing your devices.
Data Security Measures
• Encryption of sensitive data.
• Regular security audits and assessments.
• Strict access controls.
• Secure third-party data hosting.
• Network monitoring and intrusion detection.
• Employee training.
Data Retention Policy
• Active account data: membership duration + 3 years.
• Financial records: 7 years.
• Marketing data: until opt-out or no longer needed.
• Security footage: 30 days (longer if required).
• Website/App usage data: up to 2 years.
Data Breach Notification
We will notify impacted individuals within 72 hours when required by law and report incidents to authorities.
International Data Transfers
Your data may be processed in other countries. We use safeguards such as standard contractual clauses, adequacy decisions, corporate rules, and consent.
ACCESS TO MY PERSONAL INFORMATION
You may modify your personal information by logging into your account.
WHAT CHOICES DO I HAVE REGARDING PROMOTIONAL EMAILS?
You may opt-out of promotional emails by following instructions in the email. You may still receive transactional emails.
TEXTS AND CALLS
If you opt-in, you agree to receive recurring texts/calls. You may opt-out anytime by:
• Texting “STOP”
• Requesting opt-out during a call
• Emailing info@theplatform-studio.com
Standard carrier fees may apply.
CONTACT US
If you have questions or complaints, contact info@theplatform-studio.com.
This Policy is designed to be accessible. If you encounter barriers, contact us for assistance.
CHANGES TO THIS POLICY
We may update this Policy. Material changes will be highlighted on our Website.
ADDITIONAL DISCLOSURES FOR CALIFORNIA RESIDENTS
These disclosures apply to California residents under the CCPA.
Notice of Collection
Categories collected in the past 12 months include:
• Identifiers
• Customer records
• Demographics
• Commercial information
• Internet activity
• Audio/visual data
• Geolocation
• Employment/education data
• Inferences
Right to Know and Delete
You may request:
• Categories of data collected
• Data sources
• Categories disclosed or sold
• Third parties receiving data
• Business purposes
• Specific pieces of information
Submit requests to: info@theplatform-studio.com with subject “PRIVACY REQUEST”.
Right to Opt-Out
You may opt-out of “sales” of personal information (as defined by CCPA) by emailing info@theplatform-studio.com.
Authorized Agent
You may designate an agent with proper proof and identity verification.
Right to Non-Discrimination
We will not discriminate against you for exercising your rights.
Children
We require parental consent for minors and comply with COPPA.
Shine the Light
We do not share personal information for third-party direct marketing purposes.